Business advertisement brings profits in sales. The key goal
of such 廣告 is to convince the potential
buyers to purchase manufactured goods and services. There are various avenues
through which the customers get information about the true marketable products
and services. These are television, radio, newspaper, magazine and recently
online advertisement.
The truly marketable product brand has now brought forth a
novel integrated tactic that proves rewarding. The maintaining and cultivating
the strategy by using the right tools at the right moment and in the right
place is extremely necessary. The actual aim of the advertisement is to make
people aware of products and services accessible under the brand name rather
than selling the product.
Significance of
Advertisement
Product publishing plays an important role in creating brand
awareness among the general public. The potential buyers are persuaded to reach
out for the products. In addition, the satisfied buyers make verbal publicity
among the neighbors, friends and relatives.
This leads to the increase of profits of companies by
increasing its revenue. The expenses of advertisement in turn get good height
in earnings. The popular modes of publishing goods and services are newspapers,
pamphlets, brochures, magazines, journals and books.
Advertising in print media is comparatively cheaper than
availing through electronic media. By using this, one can cover a wide range of
audiences belong to different age groups.
For example, if a brand name is advertised on television the
brand would get access to every home and offices, and also in other public
places. With time, advertising on the internet is getting more popular. The
internet is the most workable platform available till date not only in case of
an advertisement, but in case of sharing new and creating universal awareness
by sending them to every corner of the world.
What Advertising
Agencies Do?
Many of the firms advertise their products to the potential
buyers through their own advertising department. But, others depend upon some 廣告公司
for promoting their brands and services.
Organizations pay to these agencies for promoting their
brand name. They are always there for recommending, and making the most of your
advertisement costs of promoting your brand name on the right place.
Advertising, therefore, is proper promotion of the products,
not selling of items. It helps to give proper information about the brand. On
the other hand, it facilitates general people know about the products and to
buy the advertised brands more consciously.
So, advertising is the link between company and their
customers. Advertising not only gives the proper awareness of the products but
also offers a nice introduction of the company. Attractive advertisements
create demand in the public mind that in turn boost sales of the brand.
Online Advertising
Online publishing of products and services promote the
products in the best way as it is not limited by time and space. The different
kinds of advertising sites are available for promoting products. We can select them
based on our needs. The different kinds of methods available are Pay Per Click,
banner ads, text ads, intext adds, link ads, flash ads, slider adds, hovering
adds, pop up ads, pop in to add etc.
You can take up as per wish. Online advertising is very
specific to the audience. The advertisers use keywords or phrases in their
online ads that are employed by the potential buyers in order to search for the
products and services. More is, the online ads are region specific also. Banner
advertising is a popular form of online advertising.
Advertiser can advertise their banner by coming to an
arrangement with online companies and publish their banner. It is more cost
effective than other forms of advertising. There is just one time start up cost
of creating a website. There are no associated costs like postage, storage,
repeated design fee etc.
A study by Google confirms that nearly 30% of internet-users
read newspaper and they are likely to go online to research at least one
product that they find in a newspaper. Internet advertising when combine with
newspaper advertising can help advertisers to reach to targeted audiences.
Whatever may be the media, without advertisement, business owners experience a
much harder time to orient the business field in their support.
Contact us:
ADTACTICS MARKETING
Add: Unit 5, 21/F,No .1 Hung To Road, Kwun Tong, Kowloon,
Hong Kong
Phone : (852)
3462-3389
E-mail:
info@ad-tactics.com
Website: http://ad-tactics.com/zh-hant/
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