Web design projects can vary from basic static page updates
to comprehensive technological marvels including interactive flash video
players, laser-targeted dynamic page loading and powerful conversion points.
But because these human-centred design needs can vary
so significantly from site to site, it's difficult to estimate the cost of a
project without knowing all of the specifics. The following is a list detailing
the 5 primary costs that nearly every website will need to maintain regardless
of the type or complexity.
Web Design Cost
Domain Name / Registration
Whether you're seeking a quote for a new innovation consulting firm or
you've had one since the mid-nineties, you'll need to pay for your domain name.
Domains are registered with various companies and can be transferred from one
company to another at no cost, but the cost to own, register and maintain the
domain varies from company to company. In many cases new, readily available
domain names can be registered for as little as a few dollars per year.
In other cases thousands of dollars may be required to
obtain and maintain a particular high-value domain name.
In order to provide a complete business design solution, many
firms will offer domain registration for free as part of a package or deal.
This is often the easiest solution, although it leaves the owner with a certain
lack of control. This means that the web designer you work with needs to be
reliable and competent for two critical reasons:
1.) Your domain is your brand, and a lazy web designer or
management firm can cause you to lose your registration if not paid on time, or
if violations of terms occur.
2.) Should you decide to take your business elsewhere,
you'll want to ensure that the web design consulting team you work with is professional
enough to quickly transfer the domain with no hassle and no additional costs.
Finally, there may be "hidden" domain costs that
could prove to be invaluable parts of your business's online identity.
For instance, if you own the domain example.com, virtually
anyone else could easily register the .net, .org, .info or any of the other
extension versions of your domain. Therefore, it's often wise to buy/register
all of these versions in order to protect your brand and identity.
This is an important but potentially costly decision that
should only be made with the advice of a professional web designer.
Hosting
Like domain names, hosting has a number of variables that
can make it difficult to estimate how much a website will cost. In general it
depends on the bandwidth needed to properly run and maintain the site.
In lay terms, bandwidth refers to the amount of internet
connectivity needed to service the website to individuals and search bots. The
more complicated the website, the more bandwidth is needed. As a result,
websites with flash animation, videos, audio or large downloads may require
significantly more connectivity power then a simple static site.
However, even if your website is simple and
"lightweight," (a term that refers to the number of
bandwidth-consuming page elements) if it receives a substantial amount of
traffic more bandwidth will be required. Additionally, it's likely that such a
site would need to be setup on its own IP and/or server, which can incur
additional costs. Nevertheless, these costs are still affordable for most
people that work with a design firm for product design studio that bundles
them properly.
In Web Design: Understanding the Costs Part II we'll detail
3 more costs involved with most web design projects: the actual design of the
site itself, the development of content, and any necessary add-ons.
But if you're ready to get started on your design thinking project right now,
call the number at the top of your screen for a free, confidential
consultation. We offer one of the most comprehensive solutions available in the
US, so why search elsewhere? It's all right here €" where we'll make you
feel like a Pro from Go.
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